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Customer story · AI-native patient experience
Modesto Aesthetics & Laser
How Modesto Aesthetics sold $83,929 in treatment plans through Instapaytient.
A connected patient experience brings treatment information, affordability, and a next step together. Modesto’s results show payment choice in use; the AI concept below shows how that experience can begin with a question.
I’m interested in skin rejuvenation. Where should I start?
What would you like to understand about the options? I can help you explore treatment information, pricing, and available payment options before you decide on a consultation.
A useful starting point, even when the patient is still researching.
Keep exploring your questions…↑
Discovery alongside the conversation
Explore the treatment.
TREATMENT DISCOVERY · CONCEPT
Skin rejuvenation
Explore treatment information, then discuss suitability and a plan with the practice.
Affordability is part of the picture.
Understand pricing and available ways to pay while considering the treatment.
Explore → Understand → Take a next step
Illustrative AI and discovery concept—not a live assistant, a treatment recommendation, or a screenshot of Modesto Aesthetics & Laser’s deployed experience.
01 / A PLACE TO ASKMeet the patient at their question.
Interest does not always arrive ready for a booking form. Give it somewhere useful to continue.
02 / CONTEXT BESIDE THE ANSWERBring the treatment into view.
Conversation connects with discovery so patients can explore what they are asking about.
03 / AFFORDABILITY, EARLIERMake the next step feel realistic.
Payment information belongs where patients are considering the decision.
The practice behind the results
Personalized aesthetics. Decisions that can extend beyond one appointment.
Modesto Aesthetics & Laser serves patients throughout California’s Central Valley. The practice offers injectables, laser procedures, body contouring, hair restoration, skin rejuvenation, and medical-grade skincare.
Patients may be exploring one service or a longer-term plan. The team emphasizes consultation, education, and recommendations shaped around individual goals.
Through Instapaytient, Modesto introduced Affirm as part of its purchasing process. Eligible patients can review financing while considering the recommended treatments, keeping cost and care in the same conversation.
Interest is there. The next decision needs context.
A personalized plan
Understand the proposed treatments, appointments, and commitment.
A financial question
Consider how the upfront amount and payment options fit.
↓
Instapaytient joins the pieces.
Questions + treatment information + affordability + a way forward.
The workflow is described in the supplied case. The AI interaction is illustrative, not evidence of Modesto’s deployed AI workflow.
The opportunity before the appointment
Patients are already asking whether care feels possible.
They are exploring treatments, comparing practices, and thinking about cost. Those questions can shape whether they ever make contact.
If useful answers and affordability information only appear after a consultation, they cannot help the person still deciding whether to book one.
Instapaytient’s purpose is to join that earlier decision: helping patients ask, explore, understand, and continue with the practice.
Conceptual opportunity; no measured conversion lift is implied.
Move affordability into the decision
The financial question belongs before the final payment screen.
Help patients understand the commitment while they are still deciding what to do next.
01 / RESEARCHWhat could help?
Ask questions and explore the practice’s treatment information.
02 / AFFORDABILITYWhat might it involve financially?
Review pricing and available payment options in context.
03 / PLANNINGWhat is appropriate for me?
Continue with the provider to confirm suitability and the plan.
04 / ACTIONWhat can I do next?
Find a clear path to the practice’s next step.
Conceptual journey. The care recommendation remains with the provider; payment options depend on availability, eligibility, and terms.
The modern experience patients recognize
Explore the possibility. Understand the commitment. Know how to continue.
That continuity is familiar in travel and other significant purchases. Patient experiences can be built around it, too.
Like exploring a stay
Airbnb brings the place, relevant details, and cost into the same decision experience.
Like planning a trip
Expedia gives people an experience for exploring choices and understanding a larger commitment.
Built around the patient
Instapaytient connects questions, treatments, affordability, and next steps—with the clinical team guiding care.
Consumer-experience analogies only. No affiliation with Airbnb or Expedia is implied.
Instapaytient is the experience platform
AI starts the conversation. The experience gives it somewhere to go.
A useful answer can connect to a treatment to explore. Treatment information can connect to pricing and affordability. That context can connect to a clear next step with the practice.
InstapaytientASK · EXPLORE · AFFORD · ACT
Financing is one component of the experience.
Affirm is the financing provider in the example below. The platform story is the connection between discovery, affordability, and action—not the financing brand itself. The same design principle can apply to other supported payment options; it is not a claim that every lender is currently integrated.
MODESTO AESTHETICS & LASER · OBSERVED RESULTS
126 treatment plans sold. Affordability was part of the decision.
Instapaytient supported $83,929 in treatment plan sales across card payments and Affirm. More than half of completed orders used the financing option.
$83,929
Total treatment plan sales through Instapaytient
73
Treatment plans financed through Affirm
$43,194.50
Affirm-financed treatment plan sales
Payment choice in practice
Financing was the payment path for 57.9% of plans sold in the sample.
Treatment plans sold126 total
Card: 53 · 42.1% | Affirm: 73 · 57.9%
Treatment plan sales value$83,929 total
Card: $40,734.50 | Affirm: $43,194.50
Card paymentsAffirm
Each bar is 100% of its own total; percentages rounded.
73 treatment plans sold through Affirm
Compared with 53 plans paid by card.
Choice was used.
The results show financing adoption within the purchasing experience. They do not measure how many of those orders would otherwise have been lost.
View the results and how to read them
Metric
Reported result
Total treatment plans sold
126
Total treatment plan sales
$83,929
Average treatment plan value
$666.10
Card-paid treatment plans
53 · 42.1%
Card treatment plan sales
$40,734.50 · 48.5%
Average card treatment plan value
$768.58
Affirm-financed treatment plans
73 · 57.9%
Affirm treatment plan sales
$43,194.50 · 51.5%
Average Affirm treatment plan value
$591.71
Source: Modesto Aesthetics & Laser case-study figures supplied to Instapaytient. Treatment plans sold refers to completed orders in the fixed analyzed sample, not necessarily unique patients or completed clinical care. This is not necessarily all practice revenue.
The illustrative AI experience above is a presentation concept, not a screenshot or evidence of Modesto’s deployed AI workflow. The transaction sample does not establish AI-driven conversion lift, incremental patients, higher spending caused by financing, or clinical outcomes. No formal Affirm-specific patient feedback was reported.
Counts, sales, averages, and percentage shares use the supplied dataset, with rounding. The case demonstrates payment-option adoption, rather than a measured before-and-after comparison.
The opportunity is larger than another way to pay. Give interested patients the context and experience to see a way forward.