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INSTAPAYTIENT / CUSTOMER STORIES / MEDICAL AESTHETICS
Affirm for med spas · The Laser Cafe case study
The Laser Cafe
How The Laser Cafe sold $111,473 in treatment plans through Instapaytient.
One platform. More than one way to say yes. The Laser Cafe connected payment choice with the patient experience across 145 treatment plans sold, including 21 financed through Affirm.
The Laser Cafe is a San Diego medical aesthetics practice specializing in laser hair removal, skin rejuvenation, injectables, and other cosmetic treatments.
Its patient experience begins with understanding what someone hopes to achieve. Recommendations reflect those goals, rather than placing every patient into a standardized plan.
For patients considering a package or several sessions, the decision extends beyond a single appointment. The practice wanted convenience and payment flexibility to support that broader experience.
Concept illustration; not a photograph of the practice.
Payment choice · conceptual
Different preferences. One connected experience.
Pay upfront
Card payments for patients who prefer to pay for the plan now.
Explore pay over time
Affirm as another option for eligible patients considering treatment.
↓
Instapaytient brings the paths together.
Service discovery + payment choice + checkout.
Concept diagram; financing eligibility and terms vary by patient and purchase.
The challenge
Keep the treatment decision from stopping at the upfront cost.
Patients may be interested in a treatment package or multi-session plan and still need to work out how the total cost fits into their budget.
The Laser Cafe wanted to give eligible patients more flexibility without moving the conversation away from their goals. Payment options could sit alongside the recommendation, instead of appearing only after a patient hesitated.
By offering Affirm through Instapaytient, the practice added a pay-over-time option while preserving a path for patients who preferred to pay in full.
The experience patients already expect
Understanding the choice and acting on it should feel connected.
People are used to experiences that bring information, cost, and a next step together.
Choosing a stay
Think of Airbnb: explore the options, understand the price, and see how to take the next step.
Planning a trip
Think of Expedia: evaluate a larger decision through an experience that helps connect its parts.
Making a larger purchase
High-ticket shopping brings the product, cost, and available payment options into the same decision.
Medical aesthetics benefits from that same continuity—while treatment suitability and recommendations remain with the clinical team.
Consumer-experience analogies only; no affiliation with Airbnb or Expedia is implied.
The Instapaytient role
One patient experience. Multiple ways to move forward.
Instapaytient helps The Laser Cafe connect treatment interest, payment flexibility, and the next step in the purchasing journey.
InstapaytientTHE PATIENT EXPERIENCE LAYER
01Explore treatment
Understand the service or treatment package being considered.
02Consider the plan
Discuss the recommended approach with the practice.
03See payment options
Consider paying upfront or exploring eligible Affirm financing.
04Make a decision
Review the financial commitment and available terms.
05Take the next step
Continue with the practice through the purchasing experience.
Card payments + embedded Affirm financing
Patients who prefer to pay in full can do so. Eligible patients can explore a pay-over-time option within the same broader experience.
Affirm
Conceptual journey based on the supplied workflow, not a literal product screen sequence.
Inside the patient journey
Keep the plan in focus. Make the next step clear.
A conceptual view of how treatment information and payment choice can fit together in the Instapaytient experience.
The Laser Cafe · Explore careConcept
Explore your treatment options.
Understand the plan and discuss the appropriate approach with your provider.
Laser hair removal
Explore a treatment plan.
Skin rejuvenation
Discuss your goals.
Injectables
Consider suitable options.
Treatment packages
Understand the commitment.
Choose a payment approach.Payment flexibility belongs alongside the treatment decision.
Pay upfront by cardExplore Affirm
Explore → Understand → Choose → Move forward
Illustrative concept, not The Laser Cafe’s product screenshot. Service tiles do not guarantee financing eligibility.
1
Start with the treatment goal.
The team can focus on education and recommendations while the patient considers the service or plan that fits their goals.
2
Present payment choice in context.
Eligible patients can consider Affirm alongside the treatment recommendation, rather than viewing only one upfront total.
3
Support different ways to proceed.
Instapaytient connects traditional payment methods and embedded financing within the patient purchasing experience.
The platform supports the whole journey. Affirm adds another way to pay.
Observed results
145 treatment plans sold. One connected platform.
$111,473 in treatment plan sales through Instapaytient, combining traditional card payments with Affirm financing.
How the treatment plans were paid
Affirm complemented the primary card-payment path.
Treatment plans sold145 total
Card: 124 · 85.5% | Affirm: 21 · 14.5%
Treatment plan sales value$111,473 total
Card: $98,608 · 88.5% | Affirm: $12,865 · 11.5%
CardAffirm
Each bar represents 100% of its own total; percentages rounded.
21
Treatment plans sold through Affirm
14.5% of completed orders used the pay-over-time option.
$12,865 in Affirm-financed treatment plan sales
Different payment paths. Shared access to the experience.
Patients used both payment approaches to complete treatment plan purchases through Instapaytient.
Card payments
124 plans sold
$98,608 in treatment plan sales
Affirm financing
21 plans sold
$12,865 in treatment plan sales
The data shows use of both paths. It does not establish what would have happened without financing.
View the results and how to read them
Metric
Result
Total treatment plans sold
145
Total treatment plan sales
$111,473
Average treatment plan value
$768.78
Card-paid treatment plans
124 · 85.5%
Card treatment plan sales
$98,608 · 88.5%
Affirm-financed treatment plans
21 · 14.5%
Affirm treatment plan sales
$12,865 · 11.5%
Derived average card plan value
$795.23
Derived average Affirm plan value
$612.62
Source: The Laser Cafe case-study figures supplied to Instapaytient. Treatment plans sold refers to completed orders in the fixed analyzed sample, including individual services and packages. They are not necessarily unique patients or completed clinical treatment. The totals are from the supplied Instapaytient dataset, not necessarily all practice revenue.
Shares and average values are calculated from the supplied counts and sales totals, then rounded. Card and Affirm averages are different; this case does not claim higher spending with Affirm or a comparative treatment-acceptance lift.
No formal Affirm-specific patient feedback was reported. Transaction activity shows use of the payment option, not measured satisfaction, incremental patient conversion, or clinical outcomes.
Why it matters
Financing is one option. The experience serves them all.
The Laser Cafe’s results show how Instapaytient can support different purchasing preferences in a single patient journey.
01
One platform for the full sample
Instapaytient supported all 145 treatment plans sold in the supplied dataset, totaling $111,473 across the two payment paths.
02
An additional path for eligible patients
Affirm accounted for 21 treatment plans sold and $12,865 in sales, complementing the card payment option.
03
Payment choice supports the conversation
The team can discuss treatment goals while eligible patients consider how they prefer to manage the cost.
The goal: more patients able to say yes and move forward. Instapaytient connects interest, payment choice, and action.
Build the path forward
Give your patients more than one way to move forward.
See how Instapaytient can connect treatment interest, traditional payments, and embedded Affirm financing for your medical aesthetics practice.
Financing availability, eligibility, approval, and terms vary. Patients should review the full offer. Clinical suitability and recommendations remain with the treating provider. Affirm lending partners.